About Mama Movement

Q: Who are the women in your photos?

They are real women: our own customers, affectionately called the Positivity Posse. We invite them to be models for a day to show how our clothing fits and flatters different shapes, sizes and colours.

Meet Faye, the mama behind Mama Movement

Faye, founder of Mama Movement, with her two children

Hi, I’m Faye. A purple-haired, colour-loving feminist and the very proud mama behind Mama Movement.

I’ve loved cheering on girls since I was 10 years old, when I started Galz Rule, a website celebrating girls’ awesomeness around the world. I never imagined that one day I’d be running one of Australia’s fastest-growing activewear brands, but the heart of it hasn’t changed: colour, confidence and a mission for change.

In July 2020 I took a big leap of faith, left my corporate job and started Mama Movement in my garage. I wasn’t just making activewear. I was trying to build a body-positive future for my daughter.

I battled an eating disorder for over a decade, so I know how much it matters to feel at home in your own body. I wanted something different for her, and for all of us.

And why “Mama”? It isn’t just about mums. It’s about the ripple effect: when our children watch us embrace our bodies, stretch marks, soft curves, laugh lines and all, they learn to do the same. Whether you’re a mama or not, I’d love you to join us. I’m so grateful you’re part of it.

With love and colour, Faye 💜

★★★★★Over 3,000 5-star reviews

Winner, Prevention Australia Health and Fitness Awards 2025

See every award we’ve won 🏆

Prevention Australia Health & Fitness Awards: winners every year since 2023

2026

Everyday Leggings
Longline Raincoat

2025

Best Raincoat
Best Bike Shorts
Best Supportive Leggings
Best Sports Bra (easy removal)

2024

Everyday Bike Shorts

2023

Best Workout Tights
Best All-weather Jacket
Best Bike Short

Shop the winners: leggings | bike shorts | sports bras | raincoats

One Fine Baby

Best Maternity Activewear Brand Australia 2024 and 2025

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Clean + Conscious Awards

Best Sustainable Womenswear 2026 (our raincoats)

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Kiindred

Best Maternity Fashion 2025

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SHE.com Awards

Editors Choice, Eco & Sustainability Product of the Year 2024

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Australia’s happiest activewear 🌈

Joy in every print

Colour makes me happy, and I want it to make you happy too. Every print is created with a talented female Australian artist, because I love backing women who make beautiful things.

Every body, every size

From XS to 5XL (and raincoats up to 6XL). If you’ve ever stood in a change room feeling like you were the problem, this is for you. You never were.

Real women, always

The women you see on our site are our own customers, our Positivity Posse, invited to be “models for a day”, so you can see how it really fits on bodies like yours.

Movement isn’t about punishment, it’s about fun. It’s about loving your body, not changing it. And the clothes you wear when you move should feel like self-love too.

Mama Movement customers wearing colourful, high-performance activewear

A few favourites to start with

Amazon Power Legging, 7/8 lengthShop leggings

Amazon Be Free Hookback Sports BraShop sports bras

Mama Movement raincoats in colourful prints

Our colourful raincoatsShop raincoats

Find your size Shop by size Which sports bra is right for you?

Created with female Australian artists

Every Mama Movement print starts with a talented Australian woman. Meet the artists behind the colour.

Meet our artists Shop by print

Join the movement 🎉

We’re a small, mighty and colourful team, and every Australian order is lovingly hand-packed by one of our amazing mums at Mama Movement HQ. UK orders are packed and sent from our UK warehouse. Become part of the Positivity Posse and help us redefine what strength, beauty and health look like.

Follow along on Instagram and TikTok (@mamamovement_au) for behind-the-scenes moments, real women rocking their gear and a sprinkle of positivity every day.

The Mama Movement team at Mama Movement HQ

1#SprinklePositivity by sharing photos of yourself in your Mama Movement gear.

2Post on Instagram or in our Facebook VIP Group.

3You could win a $50 gift voucher each month!

Together, we’ll bring joy to movement, one colourful outfit at a time. 💖

About Mama Movement: FAQs

What is Mama Movement?

Mama Movement is an Australian activewear and rainwear brand, known as Australia’s happiest activewear. We make colourful, high-performance activewear with female Australian artists, on a mission to inject joy and spread body positivity.

Who founded Mama Movement?

Faye Tan founded Mama Movement in July 2020 in her garage, after leaving her corporate job. She wanted to create a body-positive future for her daughter, and for all of us.

Is Mama Movement an Australian brand?

Yes. Mama Movement is Australian-owned and designed in Melbourne, with our HQ and warehouse in Williamstown North, Victoria, on Bunurong Country.

Where is Mama Movement made?

Our activewear and raincoats are made in family-owned factories in Dongguan and Nanjing, China. We’ve worked with the same key factories for over five years, Faye has visited them personally, and they’re independently BSCI audited.

Is Mama Movement sustainable?

Our activewear, raincoats and puffers are made mainly from recycled polyester (REPREVE, made from recycled plastic bottles). Our tees and jumpers are organic cotton, our tanks and studio tops are bamboo, and our fabrics are PFAS-free. Every order ships plastic-free in eco-friendly mailers.

Is Mama Movement award-winning?

Yes. Mama Movement has won Prevention Australia Health & Fitness Awards every year from 2023 to 2026, including Best Raincoat, Best Bike Shorts, Best Supportive Leggings and Best Sports Bra (easy removal) in 2025. We have also won Best Maternity Activewear Brand Australia from One Fine Baby (2024 and 2025), Best Sustainable Womenswear at the Clean + Conscious Awards (2026) and Best Maternity Fashion from Kiindred (2025).

Is Mama Movement good quality?

We have over 3,000 five-star reviews, and every size is carefully graded and tested on real women before it’s released.

What sizes does Mama Movement offer?

Our activewear comes in sizes XS to 5XL, and our raincoats go up to 6XL. See our Size Guide for measurements in cm and inches.

Who creates the Mama Movement prints?

Our vibrant prints are created in collaboration with talented female Australian artists. You can meet them on our Our Artists page.

Who are the women in your photos?

They’re real women: our own customers, affectionately called the Positivity Posse. We invite them to be “models for a day” to show how our clothing fits and flatters different shapes, sizes and colours.

Why is it called Mama Movement?

“Mama” isn’t just about mums. It’s about the ripple effect: mothers can change the way future generations see their bodies. Whether you’re a mama or not, you’re invited to join the movement.

Who packs my order?

Every Australian order is lovingly hand-packed by one of our amazing mums at Mama Movement HQ. UK orders are packed and sent from our UK warehouse.

Where does Mama Movement ship?

We ship across Australia from our Melbourne warehouse, and UK orders are sent from our UK warehouse. We also ship to New Zealand, the US, Canada and more.

How can I join the Positivity Posse?

Share photos of yourself in your Mama Movement gear with #SprinklePositivity on Instagram or in our Facebook VIP Group, and you could win a $50 gift voucher each month.

Ready to add some colour?

Wear the colour. Share the joy. Inspire others.

Shop the full collection Find your size