At Mama Movement, our mission is to start a movement of body positivity so that future generations will experience a happier, healthier, more body positive future. But we didn't want to do this without also looking after our beautiful Mother Earth.

As a clothing brand, we know it’s impossible to leave zero environmental footprint. But we commit to being 100% transparent and to always strive to be better, kinder and more conscious of our actions and their global impact.

We’ve taken great care to produce better products that last longer, with sustainable materials and processes – and we intend to keep it that way. 🌏



From our activewear, outerwear, kidswear and right down to our packaging materials, we’re committed to sourcing and using eco-friendly materials and processes. Here’s a breakdown of what we use and how it stacks up.

♻️ Recycled polyester:Our high-performance activewear fabricwarm puffers and waterproof raincoats are predominantly made with REPREVE recycled polyester, constructed from 100% recycled materials like post-consumer water bottles and pre-consumer waste plastics. This not only rescues plastic destined for landfill, but also helps offset the use of petroleum, emitting fewer greenhouse gases and conserving water and energy compared to virgin polyester.

♻️ Organic cotton or bamboo: Our tanks, tees, jumpers and kidswear are made with super soft organic cotton or bamboo grown without the use of chemical pesticides or harmful chemicals and using eco-friendly inks. As gentle on the planet as they are on your skin.

♻️ Packaging: We strive to ship to you plastic-free, including a FREE laundry wash bag with every order to keep your activewear looking newer for longer. We also ship in compostable mailer bags made from a combination of corn-based biopolymers that compost in 6 months and are certified for both home and commercial compost. 

♻️ The little things: It's down to the littlest details. Our thank you cards, and swing tags are made from recycled paper! 


Free wash bags 


It all starts with the worldwide collection of recycled plastic bottles and post-industrial waste. The bottles are sorted, cleaned and labels removed using steam. They are then chopped, ground, washed, melted and reformulated into high-quality REPREVE chip. The chip is melted and extruded into REPREVE fiber, wound onto spools and taken to texturising (by robots!), transforming it into recycled polyester. 



Our activewear and swimwear products are certified Standard 100 by Oeko-Tex, the world’s leader in testing fabrics to regulate and reduce harmful substances. They make sure every fabric’s origin and contents are totally up front, so you know exactly what you’re putting on your body. 

Our organic cotton products are certified by the Global Organic Textile Standard (GOTS), the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. 




And we want to do more! We're incredibly passionate about our sustainability journey and are always looking for new ways to reduce our environmental impact. If you have any ideas on how we can be better, we’d love to hear them.

If you have any questions, please feel free to contact us.

And as always, a huge thank you for supporting Mama Movement, it truly means the world!