At Mama Movement, our mission is to start a movement of body positivity. But we didn't want to do this without also looking after our beautiful Mother Earth.
As a clothing brand, we know it’s impossible to leave zero environmental footprint. But we commit to being 100% transparent and to always strive to be better, kinder and more conscious of our actions and their global impact.
We’ve taken great care to produce better products that last longer, with sustainable materials and processes – and we intend to keep it that way. 🌏
SO, IS EVERYTHING ECO-FRIENDLY?
From our activewear, swimwear, kidswear and right down to our packaging materials, we’re committed to sourcing and using eco-friendly materials and processes. Here’s a breakdown of what we use and how it stacks up.
♻️ Recycled polyester: Our high-performance activewear fabric and super silky swiwmear fabric is predominantly made with REPREVE recycled polyester, constructed from 100% recycled materials like post-consumer water bottles and pre-consumer waste plastics. This not only rescues plastic destined for landfill, but also helps offset the use of petroleum, emitting fewer greenhouse gases and conserving water and energy compared to virgin polyester.
♻️ Organic cotton: Our tanks, tees and kidswear are made with super soft organic cotton grown without the use of chemical pesticides or harmful chemicals and using eco-friendly inks. As gentle on the planet as they are on you and your little ones’ skin.
♻️ Packaging: We source our compostable mailer bags, wrapping paper and wrapping stickers from NoIssue, a sustainable packaging company. Made from a combination of corn-based biopolymers, mailer bags compost in 6 months and are certified for both home and commercial compost.
♻️ The little things: Our thank you cards, and even our little swing tags are made from recycled paper! Printed locally in Australia by Print Together using environmentally-friendly inks and toner. We’re not kidding around 😉
HOW DO YOU TURN OLD WATER BOTTLES INTO CLOTHES?
It all starts with the worldwide collection of recycled plastic bottles and post-industrial waste. The bottles are sorted, cleaned and labels removed using steam. They are then chopped, ground, washed, melted and reformulated into high-quality REPREVE chip. The chip is melted and extruded into REPREVE fiber, wound onto spools and taken to texturising (by robots!), transforming it into recycled polyester.
SOUNDS GREAT, GOT ANY PROOF?
Our activewear and swimwear products are certified Standard 100 by Oeko-Tex, the world’s leader in testing fabrics to regulate and reduce harmful substances. They make sure every fabric’s origin and contents are totally up front, so you know exactly what you’re putting on your body.
Our kids organic cotton products are certified by the Global Organic Textile Standard (GOTS), the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.
And we want to do more! We're incredibly passionate about our sustainability journey and are always looking for new ways to reduce our environmental impact. If you have any ideas on how we can be better, we’d love to hear them.
If you have any questions, please feel free to contact us.