Team Mama Movement are currently hiring for 2 exciting new part-time roles (or 1 unicorn who could do both roles as one full-time role!). The first is for a Social Media Coordinator, and the second is for a Digital Marketing Manager. Both job descriptions below. Join our small but mighty team!
Position 1: Social Media Coordinator (3 days per week)
📍 Location: Melbourne (Williamstown North, VIC) | Hybrid WFH available
🕒 Part-Time (3 days per week)
💰 Salary: $60,000 – $70,000 per annum (pro-rata) based on experience
About Mama Movement
At Mama Movement, we believe movement should feel joyful. We’re on a mission to help more women feel good about exercise—at every stage of life, in every kind of body. Our joyful, vibrant activewear is designed to celebrate all women with bold prints, high-performance fabrics, and inclusive sizing.
Since launching in 2020, we’ve built a cult following and are proud to be one of Australia’s fastest-growing activewear brands for mums. Now, we’re looking for a passionate Social Media Coordinator to take our organic social and community engagement to the next level!
This role is perfect for a creative and community-driven social media enthusiast who loves engaging audiences, fostering brand loyalty, and creating scroll-stopping content. You’ll also play a role in launching an exciting new sister brand later this year!
What You’ll Do
📱 Social Media Content & Engagement
- Own and execute the social media strategy across Instagram, Facebook, TikTok, Pinterest, and YouTube.
- Create, schedule, and post engaging content (Reels, UGC, graphics, carousels, etc.) aligned with our brand voice and mission.
- Actively engage with our community through comments, DMs, and Facebook groups to foster brand loyalty.
- Stay on top of trends, algorithm changes, and emerging platforms to ensure content remains fresh and relevant.
🎥 Content Creation & Curation
- Source and repurpose customer content, UGC, and influencer collaborations.
- Work closely with our team to coordinate content shoots and create engaging behind-the-scenes footage.
- Use Canva or Adobe Suite to create visually compelling graphics.
👩👩👧 Community Building & Influencer Partnerships
- Manage and grow our VIP Facebook group and cultivate an engaged community.
- Develop relationships with influencers, brand ambassadors, and customers to amplify our brand reach.
- Identify and collaborate with like-minded brands for cross-promotions.
Who You Are
✔️ A social media whiz with at least 2 years of experience managing brand accounts.
✔️ A strong content creator who understands what performs well on Instagram and TikTok.
✔️ A community builder who loves engaging with customers and fostering connections.
✔️ Proficient in Canva (or Adobe Suite) with an eye for design.
✔️ Passionate about fashion, inclusivity, and joyful movement.
✔️ Bonus: Experience in fashion, activewear, or e-commerce!
Position 2: Digtal Marketing Specialist (3 days per week) – Paid Ads & Growth
📍 Location: Melbourne (Williamstown North, VIC) | Hybrid WFH available
🕒 Part-Time (2-3 days per week)
💰 Salary: $70,000 – $75,000 per annum (pro-rata) based on experience
About the Role
We’re looking for a performance-driven Digital Marketing Specialist with a passion for numbers, data, and paid ads. If you love optimising campaigns, refreshing dashboards, and scaling a brand with strategic paid marketing, this is the role for you!
This role is ideal for a data-savvy marketer who thrives on growth metrics, paid ads (Meta & Google), and optimising conversion funnels across digital channels. You’ll also play a role in launching an exciting new sister brand later this year!
What You’ll Do
📊 Paid Advertising (Meta & Google Ads)
- Manage and optimise Meta (Facebook/Instagram) and Google Ads to drive conversions.
- Analyse performance data, refine audience targeting, and optimise for ROAS and CPA.
- Work closely with our creative team to develop high-converting ad assets.
✉️ Email & SMS Marketing
- Plan and execute email & SMS campaigns to drive sales and retention.
- Continuously refine email flows (welcome series, abandoned cart, post-purchase) to maximise revenue.
- Segment and personalise email marketing to improve conversion rates.
📈 Growth & Performance Marketing
- Track key performance metrics (CTR, CAC, ROAS, LTV) and optimise campaigns accordingly.
- Conduct A/B tests across ads, email flows, and landing pages.
- Stay on top of trends, algorithm changes, and new growth opportunities.
Who You Are
✔️ 3+ years experience in digital marketing, paid ads, or performance marketing.
✔️ Strong analytical skills with a focus on data-driven decision-making.
✔️ Proficient in Meta Ads Manager, Google Ads, and Klaviyo.
✔️ Familiar with e-commerce growth levers (conversion optimisation, retention, LTV).
✔️ Bonus: Experience with Shopify, GA4, or fashion/e-commerce marketing.
Perks & Benefits of working at Mama Movement
🌈 Activewear Allowance – $1,500 worth of Mama Movement activewear per year.
📍 Hybrid Work Flexibility – Mix of WFH & office time.
🎉 Fast-Growing Brand – Play a key role in scaling Mama Movement & launching a new brand!
🚀 Career Growth – Opportunities to grow as we expand.
📩 How to Apply
Send your CV & a cover letter (show us your passion!) to faye@mamamovement.com.au
