Social Media & Content Specialist
📍Melbourne (Williamstown North, VIC) | Hybrid WFH available
🕒 Part-Time or Full-Time
💰 $65,000 – $75,000 per annum based on experience
About Mama Movement
At Mama Movement, we believe movement should feel joyful. We're on a mission to help more women feel good about exercise—at every stage of life, in every kind of body. Our vibrant activewear celebrates all women with bold prints, high-performance fabrics, and inclusive sizing.
Since launching in 2020, we've built a cult following and are proud to be one of Australia's fastest-growing activewear brands for mums. Now, we're looking for a passionate Social Media & Content Specialist to take our organic social and community engagement to the next level and help launch our exciting new sister brand!
What You'll Do
📱 Social Media & Content Production
- Own our social strategy across Instagram, Facebook, TikTok, Pinterest, and YouTube
- Create, shoot, and edit high-quality video and photo content for organic social and paid ads
- Develop platform-specific content optimized for each channel (Reels, TikToks, YouTube shorts)
- Track performance metrics and continuously optimize for growth
- Identify and capitalize on trending formats to drive viral moments
- Use Canva or Adobe Suite to create compelling graphics and edit content
👩👩👧 Community & Growth
- Actively engage with our audience through comments, DMs, and our VIP Facebook group
- Build relationships with influencers and brand ambassadors to amplify our reach
- Work with the founder to implement growth strategies and drive conversions
- Be our brand's eyes and ears on social media, bringing fresh insights and opportunities
- Test and iterate rapidly to find what resonates with our audience
Who You Are
✔️ A social media whiz with at least 2 years of experience managing brand accounts
✔️ Strong video production skills including filming and editing (proficient with Capcut)
✔️ An eye for design with Canva or Adobe Suite experience
✔️ A proven trend-spotter who can identify and capitalize on viral opportunities
✔️ Results-oriented with a hunger for growth and metrics to back it up
✔️ Entrepreneurial self-starter who thrives in a fast-paced environment
✔️ Passionate about fashion, inclusivity, and joyful movement
✔️ Bonus: Experience in fashion, activewear, or e-commerce
Perks & Benefits of working at Mama Movement
🌈 Activewear Allowance – $1,500 worth of Mama Movement activewear per year (FTE).
📍 Hybrid Work Flexibility – Mix of WFH & office time.
🎉 Fast-Growing Brand – Play a key role in scaling Mama Movement & launching a new brand!
🚀 Career Growth – Opportunities to grow as we expand.
📩 How to Apply
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· Submit your resume and cover letter outlining your relevant experience
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· Include a link to your digital portfolio showcasing your social media and content creation work
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· For standout applications, please include a brief intro video (max 60 seconds) telling us why you're perfect for Mama Movement
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· Applications without portfolio links will not be considered
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· Send all materials to faye@mamamovement.com.au
