Social Media & Community Manager

Williamstown North location / WFH Hybrid

Part time, flexible

Start date: As soon as possible!


Mama Movement is a sustainable colourful activewear label based in the inner west of Melbourne. We are a female-founded business on a mission to spread a message of body positivity with our colourful high-performance activewear. Founded in July 2020, we have grown quickly due to a super supportive online community, and are now looking to grow the Mama Movement team by adding a superstar Social Media & Community Manager to our small (but wonderful!) team!


Job Tasks & Responsibilities

The role is a Social Media & Community Manager, who is responsible for contributing to the overall growth of Mama Movement by planning, managing and executing the social media strategies of the business, including nurturing growth of our incredible online community.

We are looking for a special human who loves colour, community, and who lives and breathes social media. The Mama Movement brand was founded with a mission to #sprinklepositivity by celebrating all diverse bodies with colourful, fun and super supportive activewear, and we are looking for a special person to help us continue to drive that mission through our social media channels.


Main tasks:

  • Producing high quality organic content across all our social media platforms including Instagram and Facebook
  • Creating creative video content that is true to the brand's aesthetic, message and mission, to be utilised across Instagram and TikTok (we’re not currently on TikTok but desperately want to be!!)
  • Community building – engaging with our Facebook VIP Group and Instagram community to grow user-generated content as a key pillar of our marketing strategy
  • Developing and managing a new brand ambassador / influencer / content creator program to grow the brand presence online
  • Creating email campaigns that are synchronised to our online social media strategy
  • Working with external marketing agencies to ensure a synchronised strategy between organic and paid advertising campaigns
  • Compile monthly reporting on sales and audience growth across our social media channels


What we’re looking for:

  • A vibrant and sparkly personality, a person that oozes #sprinklepositivity, probably sweats glitter and sparkles and may also be guilty of using too many exclamation marks and emojis (because don’t worry, same!!!) 😉
  • A solid understanding of social media for business particularly Instagram and Facebook.
  • Must have experience with social media scheduling platforms and the latest social media trends and strategies
  • Experience with e-Commerce platforms particularly Shopify and Klaviyo, as well as digital design tools such as Canva and the Adobe suite is a bonus
  • A good eye for visual content creation – ability to take high quality engaging photos and videos
  • Strong copywriting skills – ability to write engaging captions, compelling headlines and messages that speak to the heart of the brand
  • Someone who is willing to dive into a small business structure and culture, a small but wonderful team who work very closely across all aspects of the business


Part-time role with flexible 2 to 3 day a week structure. This can be split into shorter half days including partial work from home arrangements, with potential to grow to a full time role in the future if desired. Must be able/willing to manage social media posts during peak times.


We are looking for someone to really help us grow our online presence and digital marketing capabilities.  Someone who truly embodies the Mama Movement brand, and who loves colour, community and activewear!


To Apply:

Send us an email to faye@mamamovement.com.au with your CV and a cover letter. A cover letter is a MUST as we'd love for you to showcase a little bit of your personality / who you are!